Experienced and recognized senior creative director known with ton of works for popular local and global brands. Branding master and leading packaging director in regional creative scene with knowledge and experience in FMCGs, extensively sports goods, beer, coffee, confectionary, dairy products, household and personal care products and brands, both mainstream and niche.
Responsible manager with natural integrity. Years in team leading, in-person talent training and cross-team collaboration. 'Creative head on charge' for different type of projects like advertising campaigns, TV and video production, product packaging and shelf presentation, service and product launches, book and music album production, events and campaign execution and supervision.
Art Director with contemporary vision and style. A designer / DTP artist with expert level computer graphics, hand skills and thorough knowledge, both practical and theoretical on the following subjects:
Product and Packaging Design;
Brand Design and Typography;
Illustration, Digital Imaging and Desktop Publishing;
Presentation and Campaign Management;
Deal with clients and contractors. Interview, recruit and guide reliable and talented creatives. Cross-coordinate studios, freelancers and attend to design jobs on daily basis in order to meet both client call and company standards. Extensively performing studio director duties in professional environment for key clients combined with more independent, social and artistic projects. Some key-accounts and highlights:
MEGATRADEX - brand and product development and strategic communication management. Luxica® brand; Perfetto® brand
DIELSPORT - full service; involved in all levels of the communication and PR policy of the company, international campaigns, brand development, strategic planning, creative support of annual collection launch, local and international campaign development and execution. In-deep understanding of winter sports segment, mastered for 20 years of key account servicing. Diel®Sport brand, Diel®CUP Brand
FICOSOTA Company - structural product design and retail packaging design for personal care and household FMCGs. EXO® Brand, TEO BEBE® brand, SEMANA® brand
GLOBAL FOOD COMPANY - packaging and brand design. IZZI®, GrainRolls®
HILLMAN - brand design
GSMArena.com - brand design.
Producer, art director and designer for independent, social and non-profit campaigns and project.
Perform on a brainstorming sessions. Come with fresh ideas and executions for agency accounts and advertising pitches. Present concepts and drafts to chief creative officer and client service director. Take care of the design workflow. Highly Involved in production process, location scouting, models, styling for both TV and photo mainly for the agency key account Vodafone (MTel/A1 brands).
LOOP (local mobile network and service) - TV production supervision, styling, location scouting, booking. ATL and BTL creative support on daily base.
Co-Head of creative department of direct JWT office, with up to ten subordinate designers, art directors, DTP artists and copywriters in biggest Bulgarian advertising agency at the time with 50+ employees. Responsible to assemble and maintain a top-performing creative team, capable to run and execute million-budget campaigns and major design projects for high profile accounts such as Nestlé, Kraft Foods, Brewinvest and Eurobank. Served as primary inter-department coordinator and in-charge creative contact, art director and graphic designer. Engaged on a daily base to provide new and innovative concepts, preliminary sketches, concept boards and maintain graphical standards, templates etc. Verbalize and present concepts, ideas and executions to the client service and in front of the client.
Nestlé and Nestlé Sofia confectionery and chocolate brands Nestlé Classic, Nestlé Mura®, Nestlé LZ®, Nestlé KitKat®, Nestlé Jiten Dar® - local creative support, ATL, BTL, packaging, TV spot production;
Local creative responsible for Kraft Foods (later MONDELĒZ) supported coffee brands Nova Brasilia® and Jacobs Monarch®. Managing development of an ATL and BTL campaigns - print, press, TV, events;
BREWINVEST brands Zagorka®, Amstel® - campaign development, TV spot production;
DELTA ICE CREAMS (later Nestlé Ice Cream) corporate, global and local brands and product ranges: Boss®, Magnum®, Nirvana®, Galaxy®, Familia® - total branding and packaging, local and regional creative development and support, ATL, BTL,TV spot production;
POST BANK EUROBANK BULGARIA: corporate and services;
SARANTIS BULGARIA - household and cosmetics products and brands;
GERMANOS gadgets retail stores;
Obtaining vats amount of daily design duties. Brainstorm with team members. Work close with copywriters to develop and present concepts, ideas and executions to the creative director. Involved in production process, location scouting, model booking and styling for TV and photo as well as in the direction and supervision.
Serve as graphic designer and production supervisor in big outdoor branding and fleet branding firm. Develop and manage production of all type of print materials, such as brochures, POPs, stationery, catalogues, large prints etc. Many DTP and design responsibilities in parallel with production and field duties such as professional image scanning, large format plotter/cutter operating, outdoor montages, fair and event setting, prep and fitting.
AdobeCS Illustrator, AdobeCS PhotoShop, CameraRAW, CaptureOne, AcrobatX, MSOffice Applications
BM Resolve, SonyVegas, Steinberg Nuendo, Propellerhead Reason, AutoDesk, WordPress, PrestaShop, Drupal, Joomla, FB);
MASTER DEGREE in Interior Design and Furniture Design and Technology;
Member of the jury FARA 2007
Best Packaging Design Silver Award FARA 2008: DIEL Sport "Freak Snow" Series
Best Packaging Design nominee FARA 2007: DIEL Sport Technical Underwear
Best Out of Home Advertising nominee FARA 2006: DIEL Sport "The Mountain Is My Home" Campaign
Best Corporate Identity nominee FARA 2006: FASET Architecture Studio
Best Corporate Identity nominee FARA 2005: Radio NOVA
Best Corporate Identity nominee FARA 2005: Club OPERA
Best Logo Design Bronze Award FARA 2003: "POSTBANK E-bank"