Experienced senior creative with regionally recognized ideas for local and global brands. Branding master and leading packaging director in regional creative scene (Bulgaria, Balkans, Eastern Europe) with knowledge and experience in consumer goods and FMCG, extensively sports goods, beer and coffee, confectionary, dairy products, household and personal care products and brands, both mainstream and niche.
Responsible manager with natural integrity. Years in team leading, in-person talent training and cross-team collaboration. "Creative head on charge" for different type of projects like advertising campaigns, TV and video production, product packaging and shelf presentation, service and product launches, book and music album production, events and campaign execution and supervision.
Art Director with contemporary vision and style. A designer / DTP artist with expert level computer graphics and hand skills with emphasis on 2-D graphics and thorough knowledge, both practical and theoretical on the following subjects:
Layout Design and Composition;
Packaging and Label Design;
Logo, Typography, Calligraphy;
Vector and Raster Illustration;
Digital Photography and Desktop Imaging;
Books and CDs Get-ups;
Colouring and Colour Models;
Print and Printing techniques;
Deal with clients and contractors. Interview, recruit and guide reliable and talented creatives. Cross-coordinate studios, freelancers and attend to design jobs on daily basis in order to meet both client call and company standards. Extensively performing studio director duties in professional environment for key clients combined with more independent, social and artistic projects. Key accounts and highlights:
DIEL SPORT (ski and winter sports fashion) - full service; involved in all levels of the communication and PR policy of the company, international campaigns, brand development, strategic planning, creative support of annual collection launch, local and international campaign development and execution. In-deep understanding of winter sports segment, mastered for 10+ years key account servicing.
FICOSOTA Company (FS Brands: EXO, TEO BEBE, SEMANA) - structural and graphic design of the retail packaging for personal care and household FMCGs.
HILLMAN (hunting apparel and professional clothing for hunt) - brand establishment, logo and branding device, annual collection creative support.
GSMArena.com ( world leading info site for mobile gear and gadgets - brand establishment, logo and branding device, creative support.
Producer, art director and designer for independent, social and non-profit campaigns and project.
Perform on a brainstorming sessions. Come with fresh ideas and executions for agency accounts and advertising pitches. Present concepts and drafts to chief creative officer and client service director. Take care of the design workflow. Highly Involved in production process, location scouting, models, styling for both TV and photo mainly for the agency key account Vodafone (MTel brands).
LOOP (local mobile network and service) - TV production supervision, styling, location scouting, booking. ATL and BTL creative support on daily base.
Head of creative department of direct JWT office, with 9-12 designers, art directors, DTP artists and copywriters in biggest Bulgarian advertising agency at the time with 50+ employees. Responsible to assemble and maintain a top-performing creative team, capable to run and execute million-budget campaigns and major design projects for high profile accounts such as Nestlé, Kraft Foods, Brewinvest and Eurobank. Served as primary inter-department coordinator and in-charge creative contact, art director and graphic designer. Engaged on a daily base to provide new and innovative concepts, preliminary sketches, concept boards and maintain graphical standards, templates etc. Verbalize and present concepts, ideas and executions to the client service and in front of the client.
Nestlé and Nestlé Sofia confectionery and chocolate brands (Nestlé Classic, Nestlé Mura, Nestlé LZ, Nestlé KitKat, Nestlé KitKat Chunky, Nestlé Adventure, Nestlé Jiten dar) - local creative support, ATL, BTL, packaging, TV spot production;
Local creative responsible for Kraft Foods (later MONDELĒZ) supported coffee brands Nova Brasilia and Jacobs Monarch. Managing development of an ATL and BTL campaigns - print, press, TV, events;
BREWINVEST brands (Zagorka, Amstel) - campaign development, TV spot production;
DELTA ICE CREAMS (later Nestlé Ice Cream) corporate, global and local brands and product ranges: Boss, Magnum, Nirvana, Galaxy, Familia - total branding and packaging, local and regional creative development and support, ATL, BTL,TV spot production;
POST BANK EUROBANK BULGARIA: corporate and services
SARANTIS BULGARIA - household and cosmetics products and brands
GERMANOS gadgets retail stores;
Obtain daily design duties. Brainstorm with team members. Work close with copywriters to develop and present concepts, ideas and executions to the creative director. Involved in production process, location scouting, model booking and styling for TV and photo as well as in the direction and supervision.
Serve as graphic designer and production supervisor in big outdoor branding and fleet branding firm. Develop and manage production of all type of print materials, such as brochures, POPs, stationery, catalogues, large prints etc. Many DTP and design responsibilities in parallel with production and field duties such as professional image scanning, large format plotter/cutter operating, outdoor montages, fair and event setting, prep and fitting.
Win/Mac, Adobe Illustrator, Adobe PhotoShop, Adobe AcrobatPro,
motion and video (Sony Vegas, Premiere); HTML and CSS (Adobe Dreamweaver); music and sound (Steinberg Nuendo, Propellerhead Reason); web platforms (PrestaShop, Drupal, joomla); basic 3D (autodesk 3Dstudio, autoCad)
MASTER OF ENGINEERING SCIENCE in Mechanical Technology of Wood, Specialization and Graduation Work over Interior Design;
Member of the jury FARA 2007
Best Packaging Design Silver Award FARA 2008: DIEL Sport "Freak Snow" Series
Best Packaging Design nominee FARA 2007: DIEL Sport Technical Underwear
Best Out of Home Advertising nominee FARA 2006: DIEL Sport "The Mountain Is My Home" Campaign
Best Corporate Identity nominee FARA 2006: FASET Architecture Studio
Best Corporate Identity nominee FARA 2005: Radio NOVA
Best Corporate Identity nominee FARA 2005: Club OPERA
Best Logo Design Bronze Award FARA 2003: "POSTBANK E-bank"